Buy One Get One coupons (BOGO) are a great way to incentivize group bookings for your customers while also offering a discount. This article will walk you through how to create and redeem BOGO coupons through Xola.
Create a BOGO coupon
1. Choose Coupon
- Navigate to the Marketing tab and select Coupons.
- Select the green Create a Coupon button, located on the right-hand side of the screen.
- Choose Buy One Get One.
- In the Campaign field, give your BOGO campaign a name. This name will not affect your coupon's code(s).
- If you'd like to automatically generate a tag for bookings made with a code from this campaign, you can designate tags in the Tag bookings with field.
- Choose which listings this coupon should apply to. If you choose multiple listings, they must share at least one common Global demographic.
- Set your BOGO coupon's Terms. In this section, you'll need to choose how many demographics must be booked in order for a booking to qualify for a discount.
- Specify whether or not you would like to Remove Taxes and Fees from a booking when the coupon is applied.
In this example, a 50% discount would be given to one demographic of equal or lesser value for every 2 adults that are booked. This account happens to have the demographics of Adults and Children. So, for every 2 Adults that are booked, the customer would get 50% off of either an additional Adult or Child.
Note: Since BOGO coupons are configured as "For Every", this means that a coupon that's configured as "For every 2 Adults" could apply a discount after any multiple of 2 adults are booked. For example, the following discounts could occur:
2 Adults at full price, 1 equal or lesser demographic at 50% off
4 Adults at full price, 2 equal or lesser demographic at 50% off
6 Adults at full price, 3 equal or lesser demographic at 50% off
Here you can limit how and when your BOGO code will be able to be applied.
- Purchase Window: Limits the dates within which this code can be applied to a booking.
- Example: You want to make a code that can only be redeemed during the month of November. After November is over, you don't want customers to be able to apply the code anymore. Here you would set your start date to 1 November and your end date to 30 November.
- Blackout dates: by adding a blackout date, you can specify dates and times that the coupon cannot be redeemed.
- Arrival Window: Limits the start date and start time of the events that this code can be applied to.
- Example: You want to incentivize customers to book trips that occur next summer, so you would set your start date to 1 June and your end date to 31 August of next year. You can specify even further by placing restrictions on which day of the week and time of day your coupon can apply to.
- Blackout dates: by adding a blackout date, you can specify event start dates and start times that the coupon cannot be redeemed.
Here you'll create the actual code that must be entered while making a booking to provide the value you have just created.
- Type your desired code text into the box, it can contain any combination of letters, numbers and special characters. Your code may not contain any spaces. You can create more than one code for the same campaign.
- Choose between One Time Use, Limited Use, and Unlimited Use.
- After a One Time Use coupon is applied to a booking, its status will change from 'Active' to 'Void' and will not be able to be used again.
- If you select Limited use, the number you specify as the usage limit will be the maximum number of times that each code in your campaign can be used.
Redeem a BOGO coupon
BOGO coupons can be redeemed while making a booking in the same way that standard discount coupons are. For more information, check out this article on redeeming coupon codes.