In Xola's coupons module you have the ability to create a Voucher Campaign. Vouchers are similar to coupons in many ways, the key difference being that vouchers are applied as a payment method while other coupon types are applied as a discount. The main difference to note about this is how taxes are handled when a voucher is applied to a booking. For information on what this means in practice, see this article about applying a voucher code.
This makes vouchers a great way to handle campaigns from daily deal sites like Groupon.
Creating a Voucher Campaign
1. Choose Coupon
- Navigate to the Marketing tab and select Coupons.
- Select the green Create a Coupon button, located on the right-hand side of the screen.
- Choose Voucher.
- In the Campaign field, give your voucher campaign a name. This name will not affect your coupon's code(s).
- Enter a Promotional Value. This is the maximum total amount that can be redeemed when using a code from this campaign for a booking that falls within your campaign's restrictions.
- Enter a Purchase Price. This is the amount paid by your customer when they purchased this voucher deal. This is also the maximum total amount that can be redeemed when using a code from this campaign for a booking that violates your campaign's restrictions.
- Enter the Number of demographics per code. This is the number of demographics that will receive a promotional price when booked using a code from this campaign. Each demographic will share the campaign's promotional value equally.
- Note: Demographics are the "spots" that are booked on your product offerings. Commons examples of demographics include "Adults", "Children", or "Guests". This article explains demographics in more detail.
- If you'd like to automatically generate a tag for bookings made with a code from this campaign, you can designate tags in the Tag bookings with field.
- You also must specify a Reported payment method. This is the value that will appear in the "method" column of your report exports for line items that reference an instance where a code from this campaign was used.
Before moving on to Restrictions, consider the following example of the above terms.
Promotional value vs. Number of demographics per code
- This campaign has a promotional value of $100 and number of demographics per code of 4.
- This means that when a code from this campaign is redeemed, up to 4 demographics will receive $25 towards the booking.
- If less than 4 demographics are booked, for example, if 2 demographics are booked. Those 2 demographics will receive $25 towards the booking and the code will carry $50 in value that would be applied if additional demographics are added to the booking via the change guest count function.
Promotional value vs. Purchase Price
- This campaign has a promotional value of $100, a purchase price of $60, and the number of demographics per code of 4.
- This means that if a code from this campaign is used for a booking that violates the campaign's restrictions, for example, if it is used to book an event that falls outside of the arrival window, up to 4 demographics will receive $15 towards the booking. Notice that the number of demographics per code will always divide the redemption value equally.
Here you can limit how and when your voucher code will be able to be applied.
- Purchase Window: Limits the dates within which this voucher can be applied to a booking.
- Example: You want to make a voucher that can only be redeemed during the month of November and after November is over, you don't want customers to be able to apply the code anymore. Here you would set your start date to 1 November and your end date to 30 November.
- Blackout dates: by adding a blackout date, you can specify dates and times that the coupon cannot be redeemed.
- Arrival Window: Limits the start date and start time of the events that this voucher can be applied to.
- Example: You want to incentivize customers to book trips that occur next summer, so you would set your start date to 1 June and your end date to 31 August of next year. You can specify even further by placing restrictions on which day of the week and time of day your coupon can apply to.
- Blackout dates: by adding a blackout date, you can specify event start dates and start times that the coupon cannot be redeemed.
- Listing Restriction: Your voucher's terms and restrictions will only be applied to listings selected here.
Here you'll create the actual code that must be entered while making a booking to provide the value you have just created.
- Type your desired code text into the box, it can contain any combination of letters, numbers and special characters. Your code may not contain any spaces. You can create more than one code for the same voucher campaign.
- All voucher codes are One Time Use codes