Google Tag Manager (GTM) Switch Helper

Facebook Pixel

On Nov. 8, 2017, Xola released an integration with Facebook Pixel Tracking.

If you use GTM to pass conversion data to Facebook

  • We recommend that you use Xola’s Facebook pixel integration. Learn how to set this up here.
  • Since Xola will be passing Purchase events directly to Facebook on your behalf, tracking purchase events via a custom GTM tag (using the method described here) will cause purchases to be double reported in your Facebook account.
  • If you use GTM to track events for Facebook other than purchases you can keep these in place, as Xola’s integration will only report on purchase data.

 

Google Analytics & Google Tag Manager

On Nov. 15, 2017 Xola will be releasing an update to our integration with Google Tag Manager / Google Analytics. The following information details changes that you may need to make in tandem with this release.

If you use GTM only to insert Google Analytics onto your site (using the method described here)

  • You do not need to make any changes to your current setup. You will receive ecommerce data for completed Xola checkouts, no matter the device type.
  • Since Xola will be passing this ecommerce data to directly to Google Analytics on your behalf, be sure not to use GTM to pass ecommerce data separately using the method described here. This will cause ecommerce conversions to be double reported in your GA account.

If you use GTM to fire custom tags

  • You will not be able to use Google Tag Manager to fire custom tags based on activity that occurs within Xola’s checkout.
  • Xola will do the following for you:
    1. Pass a message named xolaTransaction to GTM’s data layer.
    2. This message will populate the Data Layer with ecommerce data for the completed conversion. Here is an example of exactly what that will look like (examples below are from GTM’s preview mode):

 Screen_Shot_2017-11-07_at_3.00.04_PM.png

Screen_Shot_2017-11-07_at_3.01.15_PM.png

  • Since Xola will be passing ecommerce data to directly to Google Analytics on your behalf, be sure not to use GTM to pass ecommerce data separately using the method described here. This will cause ecommerce conversions to be double reported in your GA account.
  • Note: This applies adwords conversions as well. While Xola will pass ecommerce data, this will not affect other conversion types you may have configured (like button clicks, time spent on site, etc). In order to see ecommerce conversions in your Adwords account, link your Adwords to Google Analytics using the steps described here.

 



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