Implementing Adwords Conversion Tracking

Adwords Conversion Tracking

1. Integrate Xola with your Google Analytics account.

If you have not already, follow the instructions to set up Xola's Google Analytics Ecommerce integration.

2. Link Your Google Analytics and Adwords Accounts.

Follow these Google Adwords instructions to link the Google Analytics property to your Adwords account. Make sure that the Google Analytics property you link is the same one that you have set up with Xola's Google Analytics Ecommerce integration.

3. Import Transactions as Adwords Conversions.

  1. In your Adwords account, select Tools > Conversions.
    adwords-tools-menu.png
  2. On the left side-menu, select Google Analytics.
    adwords-conversions-menu-ga.png
  3. Select the checkbox next to the Transactions conversion action, and click Submit. You can now use transactions as a conversion event when setting up your Adwords campaigns!

Note: It may take up to 24 hours from from when you integrate Xola with your Google Analytics account for transactions to appear. Similarly, it may take up to 24 hours to the Transaction conversion event to appear in Adwords after you successfully link with your Google Analytics account.

For more information, review the Adwords Help article on how to Link Google Analytics and Adwords.



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